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Research reveals changing face of fleet management
Responsibility for fleet management is now shared between chief executive, human resources and financial directors, new research has found.
The Masterlease study, which involved 2,600 fleet decision makers across 13 different countries, found that top decision makers were now playing a far more active role in procurement decisions.
“Risk and the environment are two regulatory issues that were simply not on the radar a decade ago,” said Nick Brownrigg, Masterlease chief executive.
“Cost is a fixed concern – so one would expect the finance director to have an involvement – but driver behaviour linked to risk or CO2 emissions has meant that human resources takes more of a role.”
Masterlease said that in 15 per cent of cases the fleet director or manager came higher on the decision-making hierarchy than the finance director, with human resources’ directors or managers ranking ahead of their procurement counterparts.
Speaking to the Financial Times, Geoffrey Bray, chairman of Fleet Support Group, said that many fleet managers had paid the price for not accepting that their role had changed.
“There have been some excellent fleet managers who stay one step ahead in terms of operating and compliance procedures. But there were many attracted by the peripheral aspects – such as car launches – rather than the detail,” he said.
“These were not fleet managers – they were weak managers, and they eventually lost their jobs. Those who moved into a wider brief, and embraced a broader corporate travel and mobility remit as well as procurement, are thriving.”
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