Thursday, December 04, 2008
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KNOWLEDGE MANAGEMENT TAGS
"Strategic Sourcing", "Corporate Social Responsibility"
Greenpeace campaign forces Unilever rethink
Unilever has signalled a change in its sourcing approach following a sustained campaign by pressure group Greenpeace.
The consumer products giant last week announced that it would only source palm oil from suppliers that could demonstrate their commitment to the environment.
Greenpeace spent almost $100,000 on a campaign aimed at forcing Unilever’s hand - staging protests outside Unilever’s London headquarters last week, and posting a video on YouTube showing images of disappearing rain forests interspersed with pictures of Dove soap. The clip was viewed by over 250,000 people in its first week.
Despite previously refusals to change its sourcing practices Unilever has denied that the campaign was behind its u-turn.
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